About Alex

Who is Alex Elliott

Top 50 Global Coach | Former DP World Tour Caddie | Trusted by golfers worldwide

I did not begin as the internet’s golf coach. I started inside the ropes, carrying the bag on the DP World Tour, watching world-class players up close. I saw what pressure really looks like, how small margins decide everything, and how simple, reliable processes beat talent when it matters.

When I moved from tour life to the lesson tee, I wanted to give everyday golfers that same clarity. Not fancy swing talk, but the kind of focused, usable coaching that helps you stand over the ball and know what to do.

Very quickly I ran into the same problem my students faced. Golfers were drowning in tips. YouTube rabbit holes. Gadgets and quick fixes. Lessons that felt good for a day, then vanished by the weekend. Progress was slow, confidence was fragile, and practice had no structure.

The breakthrough came when I realised golfers do not need more information, they need a blueprint. Tour players do not guess their way to results. They follow simple priorities, practise with purpose, and hold themselves accountable. If I could package that into a clear system, any golfer could make real, repeatable progress.

That is how the BuildUp Blueprint was born. Step by step, it strips out confusion and focuses on what moves the needle. Short, targeted sessions. Clear checkpoints. Tools for accountability. Real coaching support when you get stuck. It is the same philosophy that led to partnerships with organisations like The R&A and recognition among the Top 50 global coaches.

At first, people were sceptical. “I have tried lessons. I have tried swing aids. What if this is more of the same?” Fair question. The difference is the blueprint. No noise, no fluff, just a clear plan you can follow on the range and on the course.

Since launching my coaching, golfers around the world have simplified their game and lowered their scores. Many have dropped five or more shots in a matter of weeks, not by chasing positions in the swing, but by following a structured path that builds confidence one session at a time.

This is what I stand for now. Making golf simpler, more enjoyable and more consistent for every player, from first bucket to breaking par. I am still the same coach who learned inside the ropes, only now I bring that clarity to you.

If you are tired of guessing and ready for a plan, join me inside the AE Golf Excellence Hub and start the BuildUp Blueprint. Let us turn confusion into confidence and practice into progress.